Amy Smyth Murphy


After earning a BFA in illustration from Rowan University, Amy worked for four years as a freelance Illustrator being published over 200 times in national and trade magazines. To supplement her income as a freelancer, Amy taught as an adjunct professor at Rowan University and Cumberland County College, both located in South Jersey.

After a series of bad 9 to 5 jobs and a failed handbag business, she started a small business in the greeting card industry called Amy Smyth Made It. By 2008, the company had grown to over 500 accounts across the US, Canada, Australia, New Zealand and the UK. The company also licensed designs to Wilton (wood and rubber stamps), Garven (gift bags and wrap), Smilebox (electronic scrapbooking and greetings), Cardstore (print on demand), and Leanin’ Tree (greeting cards).

In 2010, Amy partnered with American Greetings to expand the reach of the brand. Amy Smyth Made It’s designs are co-branded with justWink, a line of greeting cards found in mass retailers in the US, and internationally in Canada and the UK.

In 2013, Amy partnered with her brother, John Smyth, to launch a second company, A Smyth Co. The company is a wholesaler of greeting cards to independent retailers across the US, Canada and the UK. 

Pictured right: Amy exhibiting at the National Stationery Show with her niece and nephew.

John Smyth

John started his working life with a small defense contractor in the Washington D.C. region after receiving his aerospace engineering degree from Virginia Tech.  After two years, he moved to a medium size company supporting the development of the National Missile Defense System.   He continued to use his creative abilities to help engineers sell their ideas and explain complex concepts.  During this time, he completed his M.B.A at the University of Maryland.  Amy Smyth Made It, his sister’s company, was a frequent case study for his classes. 

Moving from the D.C. area, John took a job with Lockheed Martin, a very large company.  With Lockheed Martin, he again leveraged his ability to be the translator between the engineers and the customer to eventually lead a division of 150 employees.

After almost a decade of helping and guiding Amy through her development of Amy Smyth Made It and the creation of A Smyth Co, John decided to leave Lockheed Martin and join Amy full time in 2015. 

Pictured left: John exhibiting at the National Stationery Show.